Banana Republic – City Stories

Banana Republic asked us to show the connection between their brand and 8 famous musicians.

During our research we found that these musicians had one love that tied them together — their love for the city. So we interviewed them and asked how different cities inspire their art and their personal style.

The results were tremendous, with each person spending an average of 9 minutes on the site. Another way to look at it, imagine the average person voluntarily watching 9 minutes of commercials in a row.