Xfinity - Watchathon
Xfinity’s Watchathon gives customers access to a week of free, premium content. We created TV spots and full-funnel social media encouraging customers to upgrade their service.
Instagram, Snapchat, Pinterest, and Meta.
This one didn’t make it live because of some legal stuff. But it’s hilarious, so I had to post it.
We wrote and sent a brief to all of our influencers. Providing them with strategy and guidance about creating posts. And, of course, we put in some awesome SWAG. And wrote up a fun bunch of games that made the experience more interactive, giving them a way to create interesting posts.
Welcome note for influencers.
Binge on TV and popcorn.
Xfinity hoodie to wear when Watchathoning.
Interactive games for influencers to complete and post.
The more games, the more fun!
