Nike Women - Colors

Nike asked us to promote a collection inspired by the Olympic ring colors. The challenge here was how do we make these colors relevant to her & her sport? Our insight - different colors inspire different moods, and different moods influence your game. So, we created an engaging interactive experience, that linked this connection to her.

At the end of her ‘colormood’ journey - she was assigned a color and she’d receive a manga styled comic, she could share, that matched her color.