Yoga Smoga - Take A Breath

Yoga Smoga, an upscale yoga apparel startup, came to us with a challenge. They wanted to depict their brand’s deep respect for the traditional tenets of yoga and ‘remix’ that with a ‘sample’ from modern life. So we decided to show her how stylish craftsmanship allowed her to make smooth & seamless transitions from the studio to, let’s say, happy hour. Consequently, helping her truly breathe through the hustle and bustle of today’s world.