Pampers – Fresh Wipes - Bath-like Clean

Pampers wanted us to show how their Fresh Wipes could get babies ultra-clean. We felt the pinnacle of clean for a baby is after they’ve taken a bath and knew that time is a parents’ most precious commodity. So we created an online and mobile experience that visually and emotionally conveys the benefits of having a bath-like clean as close as your diaper bag and a mobile app for babies to play with, keeping those curious little hands busy while mom/dad cleans them up.