Stephanie Kodeck, Associate Creative Director - stephanie.kodeck@gmail.com, 301-906-6001. www.stephaniekodeck.com 

June 2021 – Present, Freelance Associate Creative Director

Agencies – Verizon, social media group. Special Ops. McKinney. Cheil. GoodKid (a Comcast Venture). AKQA. Potato.

Clients – Verizon. Frida Mom. Sea World. Xfinity. Samsung. Pulte Homes. Centex. Del Webb. Name.com. NordicTrack. Meta. Facebook Messenger. Pfizer. Bullish.

  • Ideating strategically sound concepts and executing them in an intuitive and memorable mode.

  • Concepting, writing, and producing TV spots, print ads, radio ads, and full-funnel social campaigns that engaged audiences.

  • Wrote and produced TV Scripts and Radio Spots, generating awareness for events.

  • Creative lead on acquisition, retention emails that sparked a dialogue with consumers.

  • Led creatives with solution-oriented feedback.

  • Rebranded Messenger with social posts targeted to Gen Z, increasing their engagement with the brand.

  • Wrote Pfizer site copy, with a human touch while flexing various tones for different audiences—patients, scientists, and investors.

  • Crafted on-brand and inspirational mission statements for stakeholders.

April 2013 – April 2021 – Special Needs Advocate, Mom. Freelance Writer. Researcher. Recruiter. Teacher.

  • Researched and discovered an alternative communication method for my nonverbal, autistic son. This gave him his voice and access to true education.

  • Recruited and trained a team of three stellar special education teachers who advance his education to this day.

  • Wrote blogs about autism, illustrating its massive effects on families.

  • Freelanced at in-house agencies - wrote mission statements, manifestos and TOV style guides for start-ups, along with emails, digital and traditional product copy.

  • Performed standup comedy at various venues.

June 2011 – April 2013, Senior Copywriter, Tribal DDB, NYC.

·        Lead writer on Children’s Advil from conception to production.

·        Rebranded Children’s Advil from a clinical product to a pediatric health coach for new parents.

·        Wrote original content on advil.com and on parenting blogs.

·        Successfully spearheaded a successful pitch for Teenage Mutant Ninja Turtles ARG.

September 2009 – February 2011 Senior Copywriter, Strawberry Frog, NYC.

  • Evolved the Pampers’ brand identity into a modern-day coach that guided new parents.

  • Concepted “Hello Baby!” – an iPad app that showed parents their baby’s development in the womb. Shortlisted at Cannes.

  • Concepted and created a new site and app that supported new parents with information and tools.

  • Mentored junior writers, using empathetic and structured feedback.

February 2007 – September 2009 Jr. Copywriter and Copywriter, AKQA, San Francisco.

  • Lead writer on Nike Women Asia account, crafting the brand voice and creating online inspiring experiences and content.

  • Thought up cutting-edge ideas, presented and sold them through to Nike Women Asia, Gap, Xbox, Kraft, and Banana Republic stakeholders.

  • Lead writer on Xbox campaigns; wrote script treatments, scripts, and banner ads.