Full Circle
Full circle creates high-quality, eco-friendly homecare goods. My challenge was to write technical product descriptions that also inspired people to fall in love with the functionality, beauty & sustainability crafted into each tool. I solved this by using a fresh & energetic voice, demonstrating that when you use the right product, cleaning can be fun, or your cardio, or even a moving meditation.
SOAP OPERA
Soap & Lotion Dispenser
https://fullcirclehome.com/products/soap-opera-gel-soap-lotion-dispenser
In-store product description.
FOAMANCE
Foaming Soap Dispenser
https://fullcirclehome.com/products/foamance-foaming-soap-dispenser
In-store product description.
Be Kind Dish Towels
Nature Dyed Cloths
https://fullcirclehome.com/products/kind-collection-dish-towel
In-store product description.